SOLUTION

The logo provided the raw design material: when rotating it in vertical position the letters comprising the word DUO emerge distinctly as three shapes. In this position they together allude to a human figure with hands reaching out for an embrace. Coupled by its reflection, this anthropomorphic design, shape-shifts into a human couple. This also applies to the combination of materials in the package (condom plus lubricant).  We made a gif in order to reveal the game of wisdom that design is and also in order to share the joy it gives us. 

 
GRAPHIC DESIGN

It’s a studio

CREATIVE DIRECTOR

Mousegraphics